Creating an effective Pitch Deck is easier said than done. That’s because Pitch Decks are sales-oriented presentations designed to drive action.

That action can be anything:

  • Book a client or investor meeting
  • Raise funds from investors
  • Get a business loan or government grant
  • Get more clients
  • Sell more products
  • Attract strategic partners
  • Get more affiliates and sponsors
  • Or land yourself a fancy new executive job

Pitch Decks also go by different names like “Start-Up Pitch Deck,” “Investor Presentation,” “Investor Deck,” “Sales Presentation,” “Sales Deck,” “Brand Style Guide,” and other names.

So, what is a Pitch Deck?

The answer is all of the above.

That is because Pitch Decks are a condensed, visual, and action-oriented version of your business plan.

They are short presentation files that give potential investors, business partners, or clients an overview of your ideas, products, or services. They help you deliver a compelling and logical brand story, with supporting content and metrics, designed in a scannable and visually appealing presentation file.

The tested and proven presentation outline is designed to help you answer your audiences’ questions and address their objections before they even ask.

That’s why Pitch Decks are one of the most effective ways to communicate the value of your ideas, products, or services.

Pitch Decks set the tone and foundation for your marketing communication, sales presentations, business proposals, and website content.

Why are Pitch Decks challenging?

Despite the numerous articles, blogs, podcasts, books, and videos on the topic, many businesses either still don’t have a Pitch Deck or are struggling to create one. Even savvy executive leaders with years of industry experience find it challenging to complete all the slides on their own.

That’s because your Pitch Deck needs to convey your ideas and solutions to three different audiences, not one.

  • Investor Communication: Includes messaging for people who can fund your business, like friends, family, banks, lending institutions, angel investors, venture capital firms, government, and non-profit organizations.
  • Market Communication: Includes messaging for potential clients, customers, affiliates, sponsors, vendors, and suppliers.
  • Internal Communication: Includes messaging for full-time or part-time partners, employees, or contractors.

Some businesses get stuck in the investor conversation. But the reality is that investors will not be interested in your solutions unless they know you are filling a market need and have a team to help you bring your solution to market.

Start by clarifying your market needs first. If you know your market and ideal customer well and are focused on creating viable and profitable solutions, you’ll find it much easier to get the finance and support audiences on your side.

Other Challenges

While investor, sales, and marketing presentations have been around for a while, the term “Pitch Deck” was popularized by the investment industry.

That’s because private and institutional investors are busy and get a lot of requests for their time and money. They don’t have time to read long-winded business plans or to meet you for lunch so you can tell them about your business. They need to see a file with quick facts to determine if any company is worth their time and money.

Challenge One: Confidential Files

Just like business plans, Pitch Deck are confidential files. So very few businesses will share their slides unless they are obligated or placed under the spotlight like a publicly traded company.

So many people focus on and study the rare success stories that make it into the spotlight. They neglect the millions of successful micro and small businesses that are the biggest employers and contributors to the economy.

Studying other Pitch Decks can help. But no two businesses are alike. So, the only way to know if your Pitch Deck is working is to create one, get professional feedback and test it on different audiences. Your best feedback will be from your target market and the questions they ask. Questions help you identify gaps in your story that need attention.

Challenge Two: Different Objectives

Many Pitch Deck Gurus and investment firms promote variations of the Pitch Deck outline, making it confusing for newbies to determine what presentation format to follow.

However, if you examine all the suggestions, you’ll find that they all follow a similar presentation outline but differ slightly based on your industry and business objectives.

Some industries might focus on proprietary solutions, growth potential, and exit strategy, while others might focus on sustainable growth and reliable cash flow.

We studied them all and created a simplified framework that you can model.

Pitch Deck Strategy

Challenge Three: Different Audiences

Other variations will also depend on your audience’s temperature. When presenting to a new audience, you’ll need to reduce your story to a few short and scannable slides. Introductory Pitch Decks are usually between 5 – 15 slides. Your objective is to get your audience’s attention and book a meeting.

During the subsequent meetings and due diligence phase, you can share extended versions of your Pitch Deck and supporting content to help you close the sale. The more money you need from your audience, the more details you’ll have to provide.

Introducing the “done with you” Pitch Deck Workshop!

So, if you find starting or completing your Pitch Deck challenging, you are not alone.

After working on hundreds of Pitch Decks and helping our clients raise over $500 million in funding and sales, we got hands-on experience creating effective Pitch Decks that build instant brand credibility and drive action.

We also witnessed firsthand how challenging it is for many of our clients to identify and articulate their business stories. And how difficult it is to communicate their value proposition, explain their revenue model, key metrics, and marketing strategy, and guide their audience to a clear call to action.

That is why we created the Pitch Deck Workshop.

To help business owners, business leaders, and savvy entrepreneurs like yourself:

  • Define the market need for your solutions
  • Refine your business plan
  • Present your solutions to your target audience in a meaningful way

Get your Pitch Deck done!

Starting in November 2022, we are introducing a 3-day implementation workshop where you can focus and get your Pitch Deck done.

Your objective is to create your Master Pitch Deck and fill out all the slides based on the proven pitch deck outline. Once you have your master Pitch Deck, you can export variations to fit different audiences, industries, and use cases.

You don’t need to be a writer or designer, but you need to know the strategy behind Pitch Decks so you can make ongoing changes and edits.

Your Pitch Deck is a living document. It will never be final, and it will never be perfect. Your market, business, and data will also change over time. As you gain more insights and lessons, you’ll need to revisit your Pitch Deck and make ongoing changes.

Knowing how to create, analyze and update a Pitch Deck is one of the most important skills you can learn as a business leader.

At the Pitch Deck Workshop, you’ll get to implement on location and get immediate feedback on your Pitch Deck strategy, content, and design in an intimate and supportive setting. You’ll get to identify, refine, and articulate your brand story, target market, value proposition, revenue model, key metrics, and marketing and sales strategy. You'll also learn how to export variations of your slides for different audiences.

Plus, you’ll get live feedback and support from my team, me, and other workshop attendees.

It’s like having an advisory board giving you on-demand support.

What to expect at the Pitch Deck Workshop

DAY ONE: Target Audience & Brand Story Strategy

On day one, you’ll get to:

  • Clarify and communicate your market need
  • Create your problem/ opportunity story
  • Map out your solutions

DAY TWO: Business Model & Marketing Strategy

On day two, you'll get to:

  • Explain your business model, competitive advantage, and marketing strategy
  • Present your team, goals, and call to action

DAY THREE: Key Messages & Data Visualization

On day three, you’ll translate your market and business strategy into powerful presentation slides that drive action.

You’ll get to:

  • Enhance your Pitch Deck using data visualization and content frameworks
  • Turn your Pitch Deck into a brand-style guide

PLUS, A Celebration Dinner

On Sunday night, you get to celebrate your hard work. You'll join the team for a celebration dinner at a local restaurant, where you can socialize and practice telling your Pitch Deck story and key messages in a social setting.

AND Follow-Up Call

Business, financial, and investment laws vary based on location. You might need to consult with local professionals familiar with your business jurisdiction before finalizing your Pitch Deck. That’s why you’ll get a bonus 60-minute follow-up call to review your new findings and get feedback on how to add them to your Pitch Deck.

Join us at the next workshop and get your Pitch Deck Done!

If you are ready to get your Pitch Deck done and wish you had an executive team to help you with strategy, content, and design, then this Workshop is for you.

Check out the event page to view the full schedule at: