Join us at the Pitch Deck Workshop, where you can create the most important presentation file for your business.
Pitch Decks are one of the most effective tools to present your ideas, products, and services.
Despite the numerous articles, blogs, podcasts, books, and videos on the topic, many business, sales, and project leaders need help creating a Pitch Deck.
Even executive leaders and savvy entrepreneurs with years of industry experience find it challenging to complete all the slides on their own.
Here are the common challenges:
Challenge #1: Limited Examples
Just like business or project plans, Pitch Decks are usually confidential files. So, only some people will share their slides for educational purposes. They don't want others to copy their ideas and plans.
That's why most people only study the rare Pitch Deck success stories that make it into the spotlight.
While studying public Pitch Decks can help, all businesses are unique.
The only way to know if your Pitch Deck is working is to create one, get professional feedback, and test it on different audiences.
Most new and small businesses don't have access to directors and advisors. So they get limited feedback and support.
Challenge #2: Different Objectives
Many Pitch Deck gurus promote variations of the Pitch Deck outline, making it confusing for newbies to determine what presentation format to follow.
However, if you examine all the suggestions, you'll find they all follow a similar presentation outline but differ slightly based on your industry and business objectives.
We studied them all and created a simplified framework that you can model.
Challenge #3: Skills
Pitch Decks require different skill sets, including strategy, content, and design.
Strategy: Your Pitch Deck strategy relates to your objective, business or project plan, implementation strategy, key metrics, and goals.
Content: Pitch Deck content is usually short and easy to scan. It communicates the problem you want to solve and how you plan to solve it.
Design: Pitch Deck design is usually clean and scannable, using visuals that match your brand style guide.
You'll rarely find one person who knows all three. That's why Pitch Decks usually require a team effort.
Challenge #4: Audience Allocation
Another challenge is audience allocation. That's because your Pitch Deck needs to convey your ideas and solutions to three different audiences, not one.
Investor Communication: Includes messaging to fund or finance your project, including budget approval or funding from your leadership team, investors, lending institutions, government, or non-profit organizations.
Market Communication: Includes messaging for potential clients, customers, affiliates, sponsors, vendors, and suppliers.
Internal Communication: Includes messaging for full-time or part-time partners, employees, or contractors.
Many people get stuck in the investor conversation. However, investors will only be interested in your solutions if they know you are filling a market need and have a team to help you implement them.
Challenge #5: Audience Temperature
Another challenge is creating variations for different audience temperatures. Introductory Pitch Decks are usually between 5 and 15 slides. Your objective is to get your audience's attention and book a meeting.
During the subsequent meetings and due diligence phase, you can share extended versions of your Pitch Deck and supporting content to help you close the sale. The more money you need from your audience, the more details you'll have to provide.
If you are struggling to create your Pitch Deck, you are not alone.
After working on hundreds of Pitch Decks and helping our clients generate over $500 million in funding and sales, we got hands-on experience creating effective Pitch Decks that build instant brand credibility and drive action.
We also witnessed firsthand how challenging it is for many clients to present their ideas, products, and services.
To help business, sales, and project leaders like yourself:
Clarify the market need for your ideas and solutions
Refine your Pitch Deck story
Present your solutions to your target audience in a meaningful way
Get your Pitch Deck done!
Starting in November 2022, we are introducing an implementation workshop where you can focus and get your Pitch Deck done.
At the Workshop, you can focus and work on your Master Pitch Deck and fill out all the slides based on the proven pitch deck outline. Once you have your master Pitch Deck, you can export variations to fit different audiences, industries, and use cases.
You don't need to be a writer or designer, but you'll need to know the strategy behind Pitch Decks to make ongoing changes and edits.
At the Pitch Deck Workshop, you'll implement on location and get immediate feedback on your Pitch Deck strategy, content, and design in an intimate and supportive setting.
It's like having an advisory board giving you on-demand support.
Ready to get your Pitch Deck done?
If you are ready to get your Pitch Deck done and wish you had an executive team to help you with strategy, content, and design, then this Workshop is for you.