Learn about the Pitch Deck Formula and how to use it to build instant professional and business credibility

The secret to a healthy business is ongoing and repeat sales. To get ongoing and repeat sales, you need business credibility. Because if people don’t trust you, they are not likely to hire you or do business with you.

But credibility takes time to develop, something new businesses, startups, and service providers don’t have.

So how do you demonstrate credibility if:

  • You start a new business but have no previous business experience
  • You have business experience but in a different industry or category?
  • You want to expand your audience category from consumers to business, industrial or government projects

That’s where the Pitch Deck Formula can work to your advantage.

Popularized by the investment industry and start-up culture, pitch decks remain elusive to many new businesses and service providers.

That’s because many people still associate Pitch Decks with fundraising rather than a strategic business plan and sales tool every business needs to have.

Here is what I noticed when helping my agency l clients.

Startups vs. Small Businesses

Startups need funding to bring their innovation to market. So, they focus on creating credibility by clarifying their market need, business model, and income potential. Their focus is on the problem they want to solve or the market gap they want to fill.

However, many small businesses and service providers approach business and marketing with a hit-and-miss strategy. They would reach out and ask for a website, brochure, or sales presentation that says hey, look at me; here’s what I can do.

That’s when I started recommending the Pitch Deck outline to some of my clients, and I noticed that most of the training and templates are focused on fundraising.

So I set out to change that and created the Pitch Deck Masterclass online course and the Pitch Deck Workshop, a live implementation workshop to help new and growing businesses create more credibility by treating their business like a startup.

Webinar Replay

To test the market, I hosted a live webinar to give an overview of my course summary. The webinar went overtime, but to my surprise, all the attendees stayed till the end. I got comments like “great presentation,” “Thanks for such a detailed overview,” and “more businesses need this training.” So I decided to host the webinar again and record it this time.

Here is the recording.

Webinar Outline Summary

This webinar will teach you the importance of building and maintaining business credibility and why you need to treat your audience like investors.

More specifically, you’ll learn about the following:

  • The Pitch Deck Formula and what to include in each section
  • How to customize your presentation for different audiences, including investors, marketing, and internal communications
  • Tips that can save you time and money

There are three main segments to the Pitch Deck Formula.

Part One: Define the market need and explain how your business can satisfy that need

00:02:25 Credibility and why you need it
00:09:15 What investors want
00:16:17 Cover Slide Details
00:28:00 Problem/Opportunity
00:39:06 Solutions, Product Details, Underlying Magic

Part Two: How can your business make money and stay relevant over time

00:48:16 Business Model and Market Size
01:03:18 Traction and how to show proof
01:06: 48 Competitive Analysis & Competitive Advantage
01:16: 37 Go-To-Market & Marketing Strategy
01:27: 21 Teams & Other Stakeholders

Part Three: What are your goals, and what do you want your audience to do next?

01:35:07 Goals & Financial Projections
01:42:05 Call-to-Action & Use of Funds

Next Steps

There are many components to a Pitch Deck that might seem overwhelming for a newbie. That’s why I recommend you focus on the introduction first. The introduction describes your target market and its needs.

“The ONLY reason people are willing to part with their money and give it to you is that they want something you have in exchange.”

So, you have to get clear on what the market needs and wants so you can offer them solutions. Then you can add supporting content to validate your story. If your business is viable and has legs, you can move on to the call-to-action segment and invite others to join your business journey.

Whether you are selling your idea, services, products, or solutions, you need to focus on credibility before asking for the sale.

If you need help, check out our training programs or book a call to learn about our “done-for-you” and “done-with-you” services.