Think of the most memorable presentations you have ever attended or watched online. Chances are you remember them because of a story or how the presenter delivered it.
Facts inform, but stories create memorable experiences.
Start with a storyboard.
A storyboard is a written and graphic representation of your presentation outline. It typically involves a series of sketches to pre-visualize how your story will unfold. Think of it as a blueprint.
Storyboards can help you visualize the structure of your presentation with a beginning, middle, and end. They help you focus on the main idea, not the tool. They allow you to be more creative and think of mini-stories, facts, and information to bring your main story to life.
You can storyboard on paper or use your presentation tool to sketch out ideas. Use each board or slide to convey one idea. Once you have all the key points you want to share, you can rearrange the slides to fit an overall story that can resonate with your audience and help them take action.
It's not about you… it's about your audience.
As you work on your presentation storyboard, think of your audience. Your audience or potential clients don't care about you. They want to know what's it for them.
You'll need a storyboard that combines facts with stories to help them stay focused and understand what's in it for them and why they need to act now.
To craft a message with a mix of stories and facts that will resonate with your audience, you'll need to understand their needs, pain points, motivations, and goals first. Try to put yourself in their shoes so you can speak their language and offer solutions to their most pressing needs.
Start by asking…
Who is your typical audience member?
List critical demographic and psychographic information, such as age, gender, race, income level, interests, values, and personality traits.
How can you help them?
What information do they hope to attain from your presentation? What do they hope to achieve with it?
How do they want to receive information?
Are they busy people who want a general overview in an easy-to-process visual presentation? Or are they more interested in detailed information?
How much do they know about the subject?
Use language and terms based on your audience's familiarity with the subject matter.
What objections might they have?
How might your audience resist your message? Think of ways to address each of these objections before they even ask.
When you are clear on your audience and their needs, you'll be able to create a storyboard that guides them to a logical call to action.
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