Your pitch deck solution slide is your opportunity to explain how you can solve a problem in the marketplace.

If your audience cares about the problem you just described, they will want to know about your proposed solution.

In this video series, you'll learn how to reveal your solutions, communicate the benefits, and deal with multiple solution scenarios.

Once you have described the problem, you are ready to reveal your solution. Your solution needs to map directly to the problem you just described.

When structuring your solution section, consider incorporating three key components:

  • The Solution: Clearly articulate your product or service offering. This is not the time for a detailed demo; rather, provide a concise overview of your solution.
  • The Benefits: Highlight the top benefits of your solution. While you may have many, aim to identify the three most compelling points that resonate with your audience.
  • The “Secret Sauce”: Showcase any unique or proprietary aspects of your solution. This could include patented technology, exclusive partnerships, or other factors that set your offering apart.

If you offer multiple solutions, streamline your presentation by focusing on the most relevant solutions for the current context.

How to adjust your Pitch Deck storyboard based on your solution category, business journey, and audience

A pitch deck storyboard is a visual outline that guides the narrative flow of your presentation. It helps structure your ideas, highlight key points, and ensure coherence throughout your pitch.

That's why there is no one-size-fits-all storyboard. You'll have to adjust your storyboard and slide order based on your industry category, business journey, and target audience.

Here are some common pitch deck storyboard outlines:

Example 1: Environmental Solutions Pitch Deck

  • Problem Slide: Identifies the problem.
  • Why Now Slide: Explain the urgency of regulations and the environment.
  • General Solution Slide: Introduces a general concept to solve this problem.
  • Specific Solution Slide: Provide details on the benefits of your particular solution.

Example 2: Patented Technology Pitch Deck

  • Problem Slides: Identify the problem
  • Solution Slide: Introduces the patented technology, highlighting its unique value proposition and legal protection.
  • Product Details Slide: Provide insights into the product's market readiness and suitability for various industries.
  • Vision Slide: Outlines the company's vision of becoming a sustainable and industry leader.

Example 3: Service-Oriented Pitch Deck

  • Problem Slide: Identifies the problem
  • General Solution Slide: Offer generic tips on solving the problem.
  • Specific Solution Slide: Present your services and how they map to the solution.

Example 4: Idea Stage Pitch Deck

Even at the idea stage, effective storytelling is crucial. This example showcases a storyboard for a mobile payment app:

  • Problem Slide: Highlight three common industry problems.
  • Solution Slide: Reveal three solutions to the problem you just described.
  • Vision Slide: Articulates the company's vision of becoming the market leader in this category.
  • Timing Slide: Emphasizes the opportune moment to invest in the proposed solution.
  • Target Market Slide: Identify the target audience that can benefit and how many you can serve.

How do you address multiple solutions in your pitch deck story?

Many entrepreneurs and businesses have many products or services in their arsenal. Determining which one to focus on can be daunting, especially when each solution caters to different needs and markets.

Here's what to do when you have multiple solutions:

Stay Focused

Instead of diluting your message with a laundry list of offerings, hone in on the solutions that offer your audience the most significant benefits and impact. By positioning yourself as an expert in a specific domain, you streamline your messaging and enhance your credibility.

To streamline the process of crafting a compelling value proposition, I advocate using the Value Proposition Canva.

Navigating the Value Proposition Canva

The Value Proposition Canva comprises two main sections: the customer profile and the value map. By meticulously filling out these sections, businesses can gain clarity on their target audience's needs and tailor their solutions accordingly. This exercise is a roadmap for creating a concise and impactful pitch deck.

Pitch Deck Solution Slide Summary & Tips

Your solution slides are the cornerstone of your pitch deck, clearly depicting how your product or service addresses market needs. Here are some essential tips to consider:

  • Flexibility in Slide Numbers: The number of solution slides may vary based on your audience and context. Prepare multiple slides and adjust as needed—whether consolidating into one slide for a general overview or expanding for a more in-depth presentation.
  • Meaningful Titles: Opt for titles that succinctly capture the essence of your solution. Avoid generic labels like ‘solution' or ‘value proposition' to ensure your message resonates with your audience and maximizes its impact.
  • Visual Representation: Use diagrams, infographics, and product screenshots to convey your solution effectively. Visual aids enhance comprehension and engagement, surpassing traditional bullet points.

Adhering to these guidelines and adapting to audience needs will help you effectively communicate your solution's value proposition and captivate stakeholders.

ACTION ITEMS

Step 1: Fill out the Value Proposition Canva to get more clarity on your solutions.

Step 2: Create one or more solution slides to covey the following:

  • What is your proposed solution?
  • What are the benefits of your solution?
  • Do you have a secret sauce? Is there anything proprietary, exclusive, or hard to replicate?

Step 3: Use diagrams, photos, product images, or screenshots where needed.

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