Pitch Deck costs can vary drastically based on time spent on business strategy, content development, and slide design.
- Strategy: Legal, financial and industry expertise typically billed at $100 – $500+ / hour
- Content: Business storytelling and copywriting skills, usually billed at $50 – $150+ / hour
- Design: Creative direction, template setup, data visualization, and slide design typically billed between $20 – $150+ / hour
Wondering how much a Pitch Deck will cost you?
You are not alone.
More businesses and startups opt for the flexible Pitch Deck format instead of the extended business plan that few people see.
That's because a Pitch Deck is a condensed and more functional version of your business plan, reduced to the “need to know” facts and numbers that drive action.
That action can be anything: book investor or client meetings, raise funds from investors, get a bank loan or government grant, get more leads, or sell your ideas and solutions.
Since your Pitch Deck is in a visual slide format that is easy to scan, you can easily repurpose it into sales presentations, business proposals, and other internal and external presentations. Your Pitch Deck sets the tone and foundation for your messaging and visual brand style guide to help your teams understand your solutions and how to represent your brand in the marketplace.
That’s why many businesses spend a lot of time and effort creating their Master Pitch Deck. Once they have a Master Pitch Deck, they can export slide variations to fit different audiences, industries, and use cases.
How to create a Pitch Deck cost estimate
While Pitch Decks are easier to navigate and repurpose, they require more strategic storytelling, content selection, and slick design. So, they need various skill sets, including business strategy, content development, and design, typically offered at different price points.
After all, your presentation's goal is to sell your ideas, solutions, products, or services. Selling is complex, especially when you try to convince investors to pull out their checkbooks and invest in you without guaranteeing they can get their money back.
That's why some business consulting firms, startup incubators, and accelerators can charge thousands of dollars for Pitch Deck consulting fees. Some might even ask for equity in your company in exchange for mentorship and coaching fees. In contrast, you can hire overseas designers that charge by the slide.
The price difference will depend on what part of the process they are helping with and their industry reputation and expertise.
So, before you ask for a price quote, get clear on what part of the process you can do yourself and what roles you want to outsource.
Pitch Deck Strategy Price Quote
Like a business plan, your Pitch Deck strategy will need to address your company and business description, products and services, market analysis, marketing plan, sales plan, legal issues, financial metrics, and projections, to name a few.
That's why most presentation designers and agencies offer design and writing services. Very few dare to address your business plan and brand strategy. After all, it is not their job to tell you how to set up and run your business.
Your presentation slides need to answer all the questions and objections your audiences can have about your solutions before they even ask.
That’s where many startups and businesses get stuck.
Because when you are presenting your pitch deck story, you are addressing three types of audiences, not one.
- Investor Communication: People or businesses who can provide you with funding, loans, or grants.
- Market Communication: People who will buy or promote your solutions, including clients, customers, affiliates, sponsors, vendors, and suppliers.
- Internal Communication: Your partners and teams who can help you bring your business vision into reality.
Many new startups get stuck in the investor conversation.
But the reality is that investors will not be interested in your solutions unless they know you are filling a market need and have a team to help you bring your solution to market.
If you are raising funds from investors, you'll need your story to align with your market research, key metrics, and financial projections.
Check the list below. Determine which slides you can fill yourself and which ones will require more help.
Cover / Purpose
Add a cover slide(s) that conveys the purpose of your business. Add value statement(s) to help the audience understand the benefit of your solutions. Use Executive Summary if you are addressing repeat investors.
Problem / Opportunity
What problem is your product or service solving in the marketplace? Or what opportunity are you presenting to your audience? Help your audience assess if talking to you is worth their time and money.
Why Now: Explain why the market needs your solutions now. Is there an urgent need or market shift that can impact their results?
Target Market: Explain who specifically can benefit from your solutions.
What is your proposed solution? What are the features and benefits of your solution, and how do they address the problem? Can you explain your solutions visually in a diagram or infographic?
Product Details: Explain your products or services and highlight the top benefits to the end user. Use product images, mockups, or diagrams to reveal your solutions. Use live demos or short videos if needed.
Underlying Magic: Reveal the secret sauce of your solution. Do you have anything unique, proprietary, exclusive, or patented that needs an additional slide? NOTE: you can add these details to your solution slide or reveal them on your competitive advantage slide.
Investors: Explain how your business will make money. How many sources of income? Do you have recurring income like licensing fees or subscriptions? Which source of income is more sustainable? Are you selling to businesses or consumers? B2B, B2C, or D2C? Can you explain your business model visually using charts or infographics?
End User: How do buyers pay you? Hourly, by project, membership fees, etc.
Market Size: Do you have, or do you need, detailed research on your market size?
What actions, feedback, and results have you received so far to show that you and your company have the better solution and can be trusted to get the job done? Can you share any measurable data, customer or client testimonials, or press coverage?
Competitive Analysis / Advantage
Describe other providers with similar solutions and demonstrate how yours is better or different. What is your plan to stay competitive?
Go-To-Market / Marketing Strategy
Investors: Explain how you plan to get the first few buyers and your long-term plan to attract, engage and retain buyers.
Market: Explain how your market can find you and interact with you.
Internal: Explain the implementation strategy if you use your Pitch Deck to sell an idea.
Teams / Support
Explain your support system and people you can turn to get the job done. Do you have any business partners, directors, advisors, or leadership team that can help you deliver on your promises?
Goals and Financial Projections
What are your business goals? Can you make economic forecasts for when your company can break even and when it can be profitable? What do you expect to make in revenue in the next 1, 2, or 3 years? Do you need to talk about an exit strategy?
Call to Action / Use of Funds
What do you want your audience to do next? If you are asking for business funding or a loan, how do you plan to use this money?
Professional legal, financial, scientific, environmental, and market research fees can vary drastically based on your industry and business jurisdiction. Make sure to consult local experts familiar with your business jurisdiction, industry, and company size. Expect to pay $100 – $500+ for professional advice.
Pitch Deck Messaging Price Quote
Once your business strategy is in place, you can start working on your messaging. That's where you can hire a marketing communication expert or copywriter to help you turn your data into stories that sell.
Messaging in a Pitch Deck is usually:
- Concise: Maximum three messages per slide; each statement is only 1-3 sentences that are short and easy to understand.
- Strategic: Focus on the value to the audience and what's in it for them.
- Compelling: Meaningful information designed to drive action.
Your Pitch Deck needs to flow like a continuous story starting with an engaging problem story and how you plan to solve it.
High level messaging include:
- Unique Value Proposition / Unique Selling Proposition Statement
- Problem / Opportunity Narrative
- Services, Product & Solution Explanation
- Business model explanation
- Mission Statement
- Vision Statement
- Core Values
- Business Philosophy
- About Us Section
- Team biographies
Make sure you are using your industry language and terminology. A good writer can help you deliver a clear story and brand messaging that resonates with your audience.
Expect to pay between $50 – $150+ an hour for quality business copywriters.
Pitch Deck Design Price Quote
Design is the part that most people notice first. Yet many people leave design till the end, thinking they must work on their strategy and messaging first.
Try to involve your designer early on. Many items, like your business model, products, and services, are easier to understand when you present them visually.
While your copywriter might struggle to come up with short and catchy descriptions, a simple infographic or diagram might tell a better and faster story.
Junior designers usually charge less but expect you to provide them with the brand style guide, creative direction, and final messaging. They don't have the business experience to make these decisions for you.
Junior Designer Fees
Expect to pay between $20 – $40+ / hour for a junior designer.
If you still don't have a brand style guide or presentation template and need a Pitch Deck with advanced data visualization, infographics, diagrams, and 3Models, hire a creative director.
Creative Director Fees
A creative director will provide more guidance, while a junior designer will expect you to tell them what to do.
Expect to pay between $65 – $150+ / hour for a creative director to help you create your visual and messaging guidelines.
Creative directors charge more than art directors and graphic designers because they usually work on messaging and design at the same time, eliminating the need for a copywriter.
How much should you spend on your Pitch Deck?
How much you spend on your Pitch Deck depends on your core objective and the type of help you need.
You can get your Pitch Deck done on a tight budget if you have the expertise to hire and guide the strategy, content, and design process.
If you are new to Pitch Decks, you’ll need more guidance, and we are here to help.
Here’s how we can help:
Strategy: Using the proven Pitch Deck formula as a guide, we can review your existing ideas and files and pinpoint gaps that need more strategic legal, financial and professional advice. Identifying gaps can help you consult with the right experts familiar with your business jurisdiction before spending more time on your content and design.
Content & Design: As a communication design agency, we view content and design as one component.
Because your slide design needs to support your message, we aim to help you set up a Master Pitch Deck template that you and your team can edit and update to fit different audiences, industries, and use cases.
Once we see your existing files, we can provide an estimated timeline and price quote.
CONTACT US to get a customized project review and price quote.