Do you need to animate logos using PowerPoint?

If yes, here's what you need to do.

Step 1: Choose the Right File Format

Most people use JPEG to import their logos into PowerPoint. Jpeg is an image file with a solid background. That’s why many logos have that white background. And because it is an image, you cannot animate it. Plus, JPEG uses Lossy compression. Which means it can lose quality every time you save the file.

Some people also use a PNG file for their logo, which is better than a jpeg. PNG files have a transparent background and lossless compression. So it will always look sharper than a jpeg. But because it is an image, you cannot edit or animate a PNG file.

What you need is a vector file format. Vector graphics are sharp, scalable, and transparent.

That is why you always need to ask your designer to give you the vector files.

Some of the standard vector files include:

  • AI: Adobe Illustrator e used to create logos
  • EPS: Encapsulated PostScript used for commercial press
  • SVG: Scalable vector graphics used for digital and web applications

Ask your designer to give you all the file formats so you can have them for future projects.

Step 2: Animate Logo in PowerPoint

For PowerPoint, you'll need the SVG file. Start by importing the logo to your presentation. Instead of using the ungroup option, click on “Convert to Shape.”

Now you can edit the logo and animate it using PowerPoint.

Click on the “Animation Tab” to get started. Make sure to have the “Animation Pane” visible to have more control.

If you want to add more motion to your slide, you can use a video background.

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